基于SWOT分析的我国生鲜电商物流研究  

Study on Fresh Products Electronic Commerce Logistics in China Based on SWOT Analysis

作　　者：黄友文[1] HUANG You-wen(Guangzhou Vocational College of Science and Technology, Guangzhou 510550, China)

机构地区：[1]广州科技职业技术学院,广东广州510550

出　　处：《保鲜与加工》2017年第2期108-113,共6页Storage and Process

基　　金：2015年度广东省委"理论粤军"重大调研课题委托研究项目(x2jm-N41503(7));2016年度中国物流学会;中国物流与采购联合会课题(2016CSLKT3-086)

摘　　要：随着网络的普及,网购群体越来越庞大,对生鲜产品的需求也越来越大,但是我国的冷链物流还处于初级阶段,通过SWOT分析法对我国生鲜电商物流的优劣势、面临的机遇和挑战进行分析,并提出相应的对策,为促进我国生鲜电商物流的发展提供参考借鉴。With the popularity of the network,more and more people preferred to do shopping online,and the demand for fresh products increased largely.However cold chain logistics in China was still in primary stage,thus this paper analyzed the advantages and disadvantages,opportunities and threats of fresh products electronic commerce logistics in China with SWOT analysis method,proposed corresponding solutions,which could provide a reference for promoting the development of fresh products business logistics in China.

关 键 词：SWOT 生鲜 电商 物流 对策 

分 类 号：F252[经济管理—国民经济]