社会关系视域下的VFR旅游主体互动:研究综述与理论框架  

Interaction of VFR Tourists and Their Hosts from the View of Social Relationship: Literature Review and Theoretical Framework

作　　者：白凯[1] 璩亚杰 

机构地区：[1]陕西师范大学旅游与环境学院,陕西西安710062 [2]上饶师范学院体育学院,江西上饶334000

出　　处：《旅游导刊》2017年第1期67-79,共13页Tourism and Hospitality Prospects

基　　金：国家自然科学基金(41271157);国家旅游局青年旅游专家培养计划(TYETP201343);中央高校基金项目(GK201505105)共同资助

摘　　要：社会取向一词是描述中国人在日常生活中的适应方式,代表中国人在其生活圈当中与环境进行互动的方式。其特征之一,便是"关系"在中国文化或中国人的日常生活当中的重要性,在不同类型的人际关系中,双方的对待原则、对待方式及互依型态都不相同,所产生的情绪后果也有着明显的差异。基于上述理论,本文建构了社会关系视域下的VFR旅游主体互动机制,并且认为:情感性关系情境中的VFR旅游,东道主依照"需求法则"积极礼待VFR旅游者;混合性关系情境中的VFR旅游,东道主依照"人情法则"妥善礼待VFR旅游者;工具性关系情境中的VFR旅游,东道主依照"公平法则"消极礼待VFR旅游者。Social orientation is a description of adjustment mechanism of Chinese people in their daily life. It represents the approaches that Chinese people interact with the environment in their life circle with emphasis on the harmony relationship that individuals established and maintained with the environment, especially the social environment, evolving from obedience, cooperation to integration. One of its features is the importance of "guanxi"(relation in English expression) in Chinese culture and the daily life of Chinese people. In traditional Chinese society, "guanxi" is the way people define themselves. More importantly, in the process of social interaction, relationship between one and the other determines the way they treat each other. Relational determinism argues that the rules, manners and co-dependence pattern of both sides treating each other are not the same in different types of relationship, and even the emotional consequences generated by interaction show significant difference. Based on the theories mentioned above and literature review of VFR tourism, the paper proposed that the understanding of VFR tourism should be based on the view of social relation. From this perspective, some basic theories about VFR tourism were redefined, including the concept of VFR tourist, the host, and VFR tourism type. Based on these theories, this article constructed the interaction mechanism of VFR tourists and their hosts from the perspective of social relation. Under this mechanism, there are three types of social interaction processes under three different relationship situations:(1)under the emotional relationship, the host treats the tourists warmly and actively, which follows the principal of requirement;(2)under the instrumental relationship, the host treats the tourists appropriately, which follows the principal of "renqing";(3)under the mixed relationships, the host treats the tourists passively, which follows the principal of fairness. The future VFR tourism study should follow this research idea: leading in

关 键 词：VFR(探亲访友)旅游 社会关系 主体互动 理论建构 

分 类 号：F592[经济管理—旅游管理]