网民对健康类信息的关注情况分析  

Analysis on information attention on health news among netizen

作　　者：马冠生[1] 丁彩翠[2] 刘爱玲[2] 

机构地区：[1]北京大学公共卫生学院,北京100191 [2]中国疾病预防控制中心营养与健康所,北京100050

出　　处：《中国健康教育》2017年第2期150-153,共4页Chinese Journal of Health Education

摘　　要：目的了解我国网民对健康类信息的关注情况,为开展相应的健康教育措施提供依据。方法利用"今日头条"算数中心提供的数据,即2014年11月1日—2015年10月30日期间用户在"今日头条"客户端和头条网的相关行为记录数据,就网民对健康类信息的关注情况进行分析。结果关注健康类信息用户占头条总用户的24.9%。18岁以下、18~30岁、31~40岁、41~50岁和50岁以上年龄段的网民对健康类信息的关注率分别为12.5%、21.0%、26.8%、32.0%和29.5%,男性、女性对健康类信息的关注比例分别为18.3%、29.3%,全国各地对健康类信息关注的比例前5位均为西部省份,青海省居首。最受网民关注的健康信息内容前3位分别为疾病、营养、药物,最受关注的疾病前3位分别是糖尿病、便秘、高血压,最受关注的癌症前3位分别为乳腺癌、肠癌、胃癌。结论我国(尤其是西部省份)网民对健康类信息关注明显,疾病、营养、药物三方面的健康信息关注最大,最受关注的疾病是糖尿病、便秘和高血压,建议政府相关部门重点开展相应的健康教育行动,并应根据目标人群制定相应措施。Objective To analyze the onlineattention situation on health information, and to provide basis for developing appropriate health education interventions. Methods Theuser relevant acts data recorded in the Toutiao client and Toutiao network provided by data center of Today＇ s Headlineson November 1st 2014 - October 30th 2015, was used to analyze the attention situation on health information. ResuLts 24. 9% of Toutiao users concerned about the publicheahh information. The attention rates of under 18 years, 18 to 30 years, 31 to 40 years, 41 to 50 years and over 50 years on health information were 12. 5% , 21.0% , 26. 8% , 32.0% and 29.5% respectively. In men and women, the rates were 18.3% and 29. 3% respectively. The netizens in western provinces concerned more about the health information, and the Qinghai Province was the top. The most concerned content of health information were diseases, nutrition and drugs. The most coneerned diseases were diabete.s, constipation and hypertension. The most concerned tumors were breast cancel＇, colon cancer and stomach cancer. Conclusion The public health information needs were significantly in our country, especially in the western provinces. The information of disease, nutrition and drugswere needed the most. The most concerned diseases were diabetes, constipation and hypertension. This recommended the relevant government departments taking appropriate health education action, and measures should be developed according to the target population.

关 键 词：健康类信息 关注 网络 

分 类 号：R193[医药卫生—卫生事业管理]