宿州市民购买子女教育金保险的调查分析  

The Diagnoses on Purchasing Children Education Insurance of Suzhou'Citizens

作　　者：张海霞[1] 李浩[2] 高姗[2] 吴月[2] 

机构地区：[1]宿州学院音乐学院 [2]宿州学院数学与统计学院,安徽宿州234000

出　　处：《阴山学刊（自然科学版）》2017年第2期23-27,共5页Yinshan Academic Journal(Natural Science Edition)

基　　金：宿州学院创新训练项目(201610379155);宿州学院创新训练项目(201610379195);宿州学院产学研合作培育项目(2014cxy04)

摘　　要：宿州市城镇家庭统计调查报告显示,城镇家庭对于子女教育金保险的认知度低导致了购买率较低.为了改变这种情况,社会政府、保险公司应该发挥其宣传主导作用,通过各种宣传途径宣传子女教育金保险的知识;此外保险公司还应做到不再以追求利润为目的,并寻求新的营销渠道,为不同的家庭制定合适的子女教育金保险,优化保险服务,以促进子女教育金保险的发展,使更多孩子的教育得到保障.The survey of urban households in Suzhou shows that due to the urban family poor awareness of chil-dren s education fund insurance, the purchase rate is low. In order to change this situation, the government, social nsurance companies should play a leading role in the publicity, education and publicity through various publicity means to spread children education insurance knowledge; in addition the insurance company should be no longer pursuing profit, and seek new marketing channels, making insurance suitable for childrens education with family, optimization the insurance service, to promote the development of children education insurance, so that more chil-dren get security education.

关 键 词：城镇家庭 子女教育金保险 调查分析 

分 类 号：O29[理学—应用数学] F842.6[理学—数学]