福建省中小股份制银行营销人员行为及激励  

On the Behavior and the Incentive Mechanism of Small and Medium-Sized Joint-Stock Banks in Fujian

作　　者：胡玉霞[1] 

机构地区：[1]黎明职业大学经济管理学院,福建泉州362000

出　　处：《黎明职业大学学报》2017年第1期27-31,共5页Journal of LiMing Vocational University

基　　金：福建省教育厅中青年教师教育科研项目(JB13695S)

摘　　要：通过对福建省中小股份制银行零售业务营销人员情况的调查数据进行主成分分析,提出对银行零售业务营销人员行为影响主要体现在业务资源、资本考核、业务提成比例、培训制度、晋升速度、受他人影响程度、招聘公平度和银行业发展趋势等指标上。提出量化、细化考核标准,扩大对员工的考核范围,奖励的形式多样化,完善银行业务流程等管理建议。The retail business marketing personnel,s behavior was analyzed in the method of Principal Compo-nent Analysis, using the survey data of small and medium - sized joint - stock banks in Fujian province. It was found that the main components of the impact on retail banking marketing staff behavior are reflected in some indexes such as the business resources, the capital assessment, the business percentage, the training system, the promotion speed, the influence from others, the fairness of recruitment and the banking industry development trend. Some managerial solutions were suggested then ： quantifying and refining assessment crite-ria ,expanding the scope of the assessment of employees, diversifying the forms of incentives and improving the operation flows of banking business.

关 键 词：股份制 银行 营销人员 激励 福建省 

分 类 号：G717[文化科学—职业技术教育学]