西王集团:从村子里走出来的国际大品牌  

XIWANG GROUP:AN INTERNATIONAL BRAND FROM A VILLAGE

作　　者：王媛媛 

出　　处：《走向世界》2017年第15期56-59,共4页Openings

摘　　要：31年前,一个以西王村村名命名的企业崭露头角;2016年,西王集团实现销售收入340亿元。这个从村子起步的企业如今跻身世界瞩目的品牌之列。“品牌是企业保持基业长青的根本保证。”西王集团的掌舵者王勇如此总结。多年来,通过强力运作,西王集团走出了一条以产品品牌运作为主线、以西王品牌国际化为目标、全力打造西王大品牌的发展道路,在全国乃至全世界叫响了西王品牌。31 years ago,an enterprise named after Xiwang Village emerged;in 2016,Xiwang Group realized sales revenue of RMB 34 billion.Nowadays,this enterprise starting from a village has ascended amongst world-famous brands.With the gradual maturity and perfection of domestic market operation,Xiwang Group shifted its gaze to the overseas market.On September 22,2016,in Ottawa,capital of Canada,Xiwang Food held the signing ceremony for the acquisition of Kerr-a famous operator of sport nutrition and weight management health food in Canada,North America.Chinese Premier Li Keqiang who was on a visit in Canada and Canadian Prime Minister Trudeau attended the signing ceremony.Of the 13 signed projects,Xiwang Food was the sole private enterprise.In the thirtieth year since the establishment of Xiwang Group-private enterprise from a village,Xiwang took the first step towards international M&A,which greatly propelled its strategic pace in creating the No.l brand of China's high-end health food.

关 键 词：西王 基业长青 销售收入 全球影响 掌舵者 销售渠道 伙伴营销 CEREMONY 职工工资 新型城镇化 

分 类 号：F426.86[经济管理—产业经济]