基于能力重塑的电商企业战略转型  

作　　者：胡波[1] 刘志斌[1] 魏振香[1] 

机构地区：[1]中国石油大学(华东)经济管理学院

出　　处：《企业经济》2017年第4期60-65,共6页Enterprise Economy

基　　金：山东省软科学项目"‘互联网+’驱动的山东省智能制造发展模式与对策研究"(项目编号:2016RKE28001);山东省高等学校人文社会科学研究项目"互联网环境下制造业企业生态圈协同创新研究"(项目编号:J16WF22);中央高校基本科研业务费专项资金资助项目"大数据时代统计方法研究"(项目编号:16CX04019B);山东省自然科学基金青年项目"网络信息扩散的过程机理研究"(项目编号:ZR2013GQ017)

摘　　要：在"互联网+"和大数据背景下,我国电商企业的竞争环境发生变化,不仅行业内竞争激烈,而且跨界竞争的现象也很普遍。电商企业如何发挥现有优势,成功实现战略转型,实现可持续发展,是目前电商企业亟待解决的瓶颈问题。本文首先分析了电商企业进行战略转型的动因及能力重塑的需求,在此基础上,借鉴亚马逊和e Bay两大国际电商巨头在中国市场的得失经验,基于阿里巴巴、京东等国内电商企业进行战略转型所处的环境,从风险识别能力、线上线下能力、物流配送能力三个关键方面论述了电商企业能力重塑需求点;阐述战略转型的六大关键要素,最后提出了战略转型路径。Under the background of Internet＋ and large data, the electronic business enterprise competition environment changes, with fierce intra industry competition and common trans-boundary competition. How electronic business enterprises play existing advantages to achieve strategic transformation and sustainable development is currently the bottleneck problem urgently to be solved. The paper first analyzes driving factors of strategic transition of e-commerce companies led by Alibaba Group and Jingdong Group. Second, the paper offers a respectively broad international horizon by mentioning lessons learnt from Chinese market＇s performance of international e-commerce powerhouses, Amazon and eBay, and discusses three key capabilities needed to be reconfigurable according to the analysis of the current environment e-commerce companies face now. Next, the paper shows six main factors for successful strategic transition. At last, the paper puts forward the strategic transition path.

关 键 词：电商企业 能力重塑 战略转型 关键要素 

分 类 号：F272[经济管理—企业管理] F724.6[经济管理—国民经济]