基于SD-SEM模型的消费者食品安全风险感知的信息搜寻行为  

Information-searching behavior of consumer food safety risk perception based on SD-SEM model

作　　者：马颖[1] 吴陈[1] 胡晶晶[1] 罗健初 刘嘉[2] MA Ying WU Chen HU Jingjing LUO Jianchu LIU Jia(School of Management, Wuhan University of Technology, Wuhan 430070, China School of Information and Safety Engineering, Zhongnan University of Economics and Law, Wuhan 430073, China)

机构地区：[1]武汉理工大学管理学院,武汉430070 [2]中南财经政法大学信息与安全工程学院,武汉430073

出　　处：《系统工程理论与实践》2017年第4期962-971,共10页Systems Engineering-Theory & Practice

基　　金：国家自然科学基金(71203171);教育部人文社会科学基金(12yjczh150)~~

摘　　要：本文利用系统动力学模型和结构方程模型来研究消费者食品安全风险感知和消费者信息搜寻行为之间的关系,在总结消费者食品安全风险感知和消费者食品安全信息搜寻行为研究文献的基础上,利用结构方程确定消费者食品安全风险感知的影响因素及其之间的路径系数,进而建立系统动力学模型模拟信息搜寻行为对消费者食品安全风险感知的影响,以提出降低消费者食品安全风险感知的建议.In this paper, the system dynamics and the structural equation model are used to study the relationship between consumer food safety risk perception and consumer information searching-behavior. On the basis of summarizing consumer food safety risk perception and consumer food safety information- searching behavior in the literature, the research takes use of the structural equation to determine the path coefficient of the influence factors of the consumer food safety risk perception, further establishes a system dynamics model to simulate how the information-searching behavior influence the consumer food safety risk perception, so as to put forward suggestions to adjust consumer food safety risk perception.

关 键 词：消费者食品安全风险感知 信息搜寻行为 系统动力学 结构方程 

分 类 号：F272.3[经济管理—企业管理] R155.1[经济管理—国民经济]