教育新常态下民办高校内涵导向品牌建设研究  

Research on the Connotation Oriented Brand Construction of Private Colleges and Universities under the New Normal Education

作　　者：娄自强[1] 曹明兰[1] 

机构地区：[1]青岛工学院商学院,山东青岛266300

出　　处：《湖北函授大学学报》2017年第8期9-11,共3页

基　　金：2016年度山东省社科联人文社会科学课题"教育新常态下民办高校内涵导向品牌建设研究"(项目编号:16-ZC-GL-02);山东省职业教育与成人教育"十二五"规划课题"公共财政扶持民办高职院校发展政策比较研究"的阶段性研究成果(项目编号:2015ZCJ028)

摘　　要：在经济新常态的引领下,我国教育发展也步入了新常态。教育新常态下高等教育规模趋于稳定,高等教育品质亟待提升,注重内涵导向的品牌建设是民办高校实现困境突围的必然选择。因此,认清教育新常态下民办高校面临的新形势,正视内涵建设对民办高校品牌的支撑作用,提出民办高校内涵导向品牌建设的路径选择,这不仅有利于民办高校创新发展思路,而且有利于更新发展理念从而推动民办高校实现跨越式发展。Under the guidance of the new economy, the development of education in China has entered a new normal. Under the new normal education, the scale of higher education tends to be stable, and the quality of higher education needs to be improved. Therefore, understanding the new situation facing the new normal education in private colleges, to support the brand connotation construction of private universities, private colleges and universities put forward path selection of connotation oriented brand building, which is not only conducive to the development of thinking innovation of private colleges, but also condu- cive to the scientific development concept to promote private universities to achieve leapfrog development.

关 键 词：教育新常态 民办高校 内涵导向 品牌建设 

分 类 号：G640[文化科学—高等教育学]