如何做好双项目并行的高职营销策划课程教学设计优化  

How to Do the Teaching Design Optimization of Higher Vocational Marketing with the Double Parallel Projects Model Well

作　　者：胡敏[1] 

机构地区：[1]湖南工业职业技术学院,长沙410208

出　　处：《价值工程》2017年第14期202-203,共2页Value Engineering

摘　　要：在高职院校由于学生生源的原因,普遍存在学生学习自觉性、学习成绩、学习态度、社会实践能力等均差距较大。反映在高职营销策划课程的教学中,这体现在两个方面,一是社会实践能力强的学生学习自觉性较差;二是学习态度好的学生社会实践能力普遍较弱。专业教学师怎么才能适应不同类型学生开展好相关的教学工作,需要教师对专业课程进行认真的教学设计,采取双项目并行模式,来开展相关的教学工作。Due to students in the higher vocational college , there is a large gap in students ＇ learning consciousness , learning achievement, learning attitude , ability of social practice. This is reflected in higher vocational marketing course teaching , including two aspects： one is that students with strong social practice ability have a poor learn ; the other is that students with a good learning attitude always have a weak social practice ability . So how to adapt to different types of students to carr^^ out related teaching work , teachers need to design the teaching about professional courses seriously , and take double parallel projects mode to carry out related work of teaching .

关 键 词：双项目并行 课程 教学设计 优化 

分 类 号：G642.3[文化科学—高等教育学]