工商融和视角下高职会展策划与管理专业课程体系构建  

Curriculum System Construction of the Exhibition Planning and Management Major in Higher Vocational Colleges Based on Model of "Working and Commerce Integration"

作　　者：刘素平[1] 

机构地区：[1]苏州经贸职业技术学院,苏州215009

出　　处：《价值工程》2016年第36期177-178,共2页Value Engineering

摘　　要："工商融和"是苏州经贸职业技术学院经过多年的探索与实践而形成的人才培养模式,旨在培养能工会商的复合型高素质高技能人才。会展策划与管理专业应根据岗位技能需求,利用学校的专业优势,构建具有工商融和特色,涵盖展览、会议、节事活动和奖励旅游四大领域,凸显会展服务、策划、营销三项核心技能的课程体系。Model of ＂Working and Commerce Integration＂ which aimed at cultivating to the union of high quality skilled talents is explored by Suzhou Institute of Trade＆amp;Commerce based on practice. The paper raised principles about the curriculum system construction of the Exhibition Planning and Management Major, then put forward a curriculum system which contains three core skills of marketing, planning and services and four major fields of exhibition, convention, enevt and incentive travel.

关 键 词：工商融和 会展策划与管理专业 课程体系 核心技能 

分 类 号：G712[文化科学—职业技术教育学]