科普视频特征的分析  

Analysis of the Characteristics of Science Videos

作　　者：王闰强[1] 肖云[1] 张远卓[2] 郑双美[1] 殷向荣[1] 钱丽华[1] 

机构地区：[1]中国科学院计算机网络信息中心,北京100190 [2]北京师范大学教育学部,北京100875

出　　处：《科研信息化技术与应用》2016年第4期56-60,共5页E-science Technology & Application

基　　金：国家科技支撑计划(2014BAH20F00)

摘　　要：随着互联网为中心的信息技术的发展,国内科普视频受众数量不断增长,传统电视媒体和互联网络媒体都已经成为科普视频的重要的传播载体。本文综合分析了科普视频的特征,指出电视科学节目具有专业性、情境性、限制性和趣味性的显著特点,而互联网科普视频则更强调科学性、话题性、即时性和互动性,并指出在互联网+的发展战略下,电视科普视频和网络科普视频的相互借鉴、融合发展已经成为一种新的趋势,对科普视频特别是网络科普视频的创作有一定的借鉴作用。With the development of Internet-centered information technology and the increase of popular science video users in China, traditional media like TV and new media like the Internet have all become important dissemination channels of popular science videos. This article provides a comprehensive analysis on the characteristics of popular science videos, compared with TV science programs which are professional, scenario-based, restricted and interesting, the online popular science videos are more emphasized with scientific contents, popular topic-driven features, timeliness and interaction. It has become a new trend for producers of TV and online popular science videos to learn from each other for better video production and merging development under the strategy of Internet＋.

关 键 词：互联网科普 网络自制节目 电视科教节目 科普视频 

分 类 号：G315[文化科学]