碳资产视角下的企业碳管理策略仿真  

Simulation of Enterprise's Carbon Management Strategies from the Perspective of Carbon Assets

作　　者：曾尹 范莉莉[1] 邓亮如 

机构地区：[1]西南交通大学经济管理学院,四川成都610031 [2]成都云数环能科技有限公司,四川成都610047

出　　处：《科技管理研究》2017年第9期240-252,共13页Science and Technology Management Research

基　　金：国家自然科学基金项目"碳无形资产视角下的企业低碳竞争力系统评价研究"(71271177);国家自然科学基金重大项目"大数据环境下的顾客洞察与市场营销策略研究"(71490722);四川省社会科学重点研究基地系统科学与企业发展研究中心规划项目"企业低碳发展系统模拟研究"(Xq16B02);成都市科技局软科学研究计划项目"基于碳资产管理的成都市冶金建材产业生态化发展研究"(2015-RK00-00168-ZF)

摘　　要：中国正在积极推进全国性碳市场及配套的相关政策,企业开展碳资产管理以获得低碳竞争力的形势迫在眉睫。从企业业务的视角,以A汽车企业为例,构建企业识别碳资产、提炼出碳资产的交互框架,量化描述各碳资产模块的价值贡献原理,设置碳资产的仿真策略,然后建立ABMS(agent-based modeling&simulation)模型模拟碳资产的演化情况。仿真结果显示:企业碳资产具有涌现性,低碳技术(低碳产品)和低碳品牌是企业的核心碳资产,也是其它碳资产发展演化和调整策略的关键。基于此,为企业如何管理碳资产提出有针对性的对策建议。China is pushing forward the development of national carbon trading market and relevant policies, therefore to obtain low-carbon competitiveness for enterprises by low-carbon assets management is a matter of great urgency. This paper takes A Automobile Enterprise as an example to identify its main carbon assets and exact interaction framework of carbon assets. Moreover, the paper makes quantitative description of the value contribution principals of each carbon assets and sets the carbon assets simulation strategies, then ABMS （ Agent-based Modeling ＆ Simulation ） is established to simulate the evolvement of carbon assets. The simulation results indicate the emergence property of carbon assets and show that low-carbon technologies （ low-carbon products ） and low- carbon brands are core carbon assets and the key for the developing evolvement of other carbon assets and the strategy adjustment as well. Based on above study, the paper proposes targeted suggestions for enterprises on the management of carbon assets at last.

关 键 词：碳资产 AGENT 管理策略 仿真 

分 类 号：F272[经济管理—企业管理] X322[经济管理—国民经济]