互联网巨头对中小互联网企业的并购分析——基于客户价值模型视角  

Analysis on the Mergers and Acquisitions between the Internet Giants and the Small & Medium-sized Internet Enterprises——Based on Customer Value Model

作　　者：王领[1] 刘融[1] WANG Ling LIU Rong(School of Business, University of Shanghai for Science and Technology, Shanghai 200093, Chin)

机构地区：[1]上海理工大学管理学院,上海200093

出　　处：《技术与创新管理》2017年第3期307-311,共5页Technology and Innovation Management

基　　金：教育部人文社会科学研究青年基金项目(15YJC790109);上海理工大学人文社会科学攀登计划项目(16HJPD-B01)资助

摘　　要：如今以BAT为首的互联网企业并购战愈演愈烈,收购价格也屡报天价。文中从客户价值视角通过建立模型分析互联网企业并购,探讨互联网巨头并购互联网中小企业中出现的高溢价问题。研究表明,互联网中小企业在并购中为了获取溢价选择竞争策略,互联网巨头为了合并成功选择合作策略。文章最后从互联网中小企业、互联网巨头以及政府3个角度提出相关政策建议。Today, mergers＆acquisitions of internet companies led by BAT is intensifying, and the sky-high acquisition price is also increasing. This paper studied the emergence of high premium issues of mergers＆acquisitions between the internet gi- ants and the small＆medium-sized internet enterprises from the perspective of the customer value model. Research shows that the small＆medium internet enterprises choose competitive strategy for the acquisition of a premium, and the internet giants choose cooperation strategy for the corporate combination. Finally, this article put forward suggestions from three aspects： small＆medium-sized internet enterprises,the internet giants and the government.

关 键 词：客户价值模型 互联网企业并购 企业估值 

分 类 号：F49[经济管理—产业经济]