媒介使用对个体环保行为的影响——基于中国综合社会调查(CGSS 2013)数据的实证研究  

Media Use and Environmental Behavior: Empirical Evidence from the CGSS 2013 Data

作　　者：金恒江 余来辉[1] 张国良[1] 

机构地区：[1]上海交通大学媒体与设计学院,上海200240

出　　处：《新闻大学》2017年第2期46-55,共10页Journalism Research

摘　　要：文章基于CGSS 2013的调查数据,考察了媒介使用对个体环保行为的影响。研究发现,环保新闻的关注对个体参与环保议题讨论和环保社会活动均有积极显著的影响;传统媒介使用越多的个体越倾向于讨论环保议题和产生环保参与行为;新媒体使用强度越强的个体参与环保社会活动就越积极;信息获取渠道对个体讨论环保议题和环保参与行为没有影响。这些发现,能够揭示媒介在环境保护中的重要性,同时也益于中国环境传播的未来发展。Based on the CGSS 2013 data, this paper aims to investigate the impact of media use on individual environmental behavior. The study finds that attention of environmental news has a significant positive effect on discussing environmental issues and participating in the social engagement of pro-environmental; traditional media plays a positive role in discussing environmental issues and the social engagement of pro-environmental; new media also plays a positive role in the social engagement of pro-environmental, and acquisition channel of information has not a significant effect on discussing environmental issues and environmental behavior. The findings can reveal the importance of media in environmental protection, meanwhile beneficial to development of environmental communication in China in the future.

关 键 词：媒介使用 环保行为 CGSS 2013 环保参与 环保新闻 

分 类 号：G206[文化科学—传播学]