居民互联网理财的认知、行为及引导对策研究——基于衢州市城镇居民的调研  

Research on cognition, behavior and guiding countermeasures of residents' wealth management in internet finance-based on the investigation of urban residents in Quzhou

作　　者：邵吟雪 章梦婷[1] 杨娥[1] 

机构地区：[1]衢州学院,浙江衢州324004

出　　处：《江苏科技信息》2017年第13期62-67,共6页Jiangsu Science and Technology Information

基　　金：浙江省社科联科普项目;项目编号:17ZC26;浙江省教育厅项目;项目编号:Y201329692;衢州市"115人才工程"项目;衢州学院人才培养项目;项目编号:BSYJ201208

摘　　要：为了促进我国居民家庭收入结构的多元化发展,提高居民家庭的理财收入比重,文章对我国居民在新兴的互联网理财市场上的现状进行深入调研分析,探究居民互联网理财的认知程度、行为特征和约束因素,在此基础上探讨推进居民互联网理财的发展策略,以此提高居民家庭资产投资收入。In order to promote the diversified development of China＇ s household income structure and improve the proportion of household financial income. This paper analyzes the current situation of Chinese residents in the emerging Internet financial market, explores the cognitive degree, behavioral characteristics and constraint factors of Internet financial management. On the basis of this, it discusses the development strategies of the residents＇ Internet financial management, so as to improve the income of household assets investment.

关 键 词：互联网理财 居民理财 认知水平 理财行为 

分 类 号：F275[经济管理—企业管理]