健康可穿戴技术的用户使用意愿影响因素分析——基于使用经验和健康知识的调节作用  

Analysis on Factors Influencing Consumer Usage Intention of Healthcare Wearable Technology:Based on the Moderating Effects of Usage Experience and Health Knowledge

作　　者：张敏[1] 罗梅芬[1] 聂瑞[1] 

机构地区：[1]武汉大学信息资源研究中心,武汉430072

出　　处：《信息资源管理学报》2017年第2期14-21,共8页Journal of Information Resources Management

基　　金：国家自然科学基金项目"Web2.0环境下基于社会化网络瓶颈限制的信息扩散最大化研究"(71203166);武汉大学自主科研项目(人文社会科学)"危机伤害情境下网络声誉演化与修复机制研究"(受"中央高校基本科研业务费专项资金"资助);武汉大学人文社会科学"70后"学者学术发展计划专题项目"数字人文和语义挖掘"的研究成果之一

摘　　要：为探究健康可穿戴技术的用户使用意愿影响因素,在整合技术接受模型和创新扩散理论的基础上,重点关注用户使用经验和健康知识的调节作用,提炼出研究假设并构建了理论研究模型,以根据前测实验确定的两款健康类可穿戴设备的用户为实证研究对象,获取380份有效样本数据,并利用SmartPLS统计软件验证假设和模型。结果表明,感知有用性和创新性均正向刺激用户对健康可穿戴技术的使用意愿,其中感知有用性受感知易用性的直接影响,创新性受好奇心的直接影响;健康知识能正向调节感知有用性对使用意愿的影响;使用经验能调节创新性对使用意愿的影响。To explore factors influencing consumer usage intention of healthcare wearable information technology, this paper integrates TAM theory and diffusion of innovation theory and then proposes hypotheses and constructs the research model from the perspectives of the moderating effects of usage experience and health knowledge. According to the pretest, we identify two types of healthcare wearable devices, and con- sumers related to them are selected as empirical research samples. 380 valid questionnaire surveys are ac- quired and SmartPLS is applied to test the hypotheses and research model. It is found that perceived usefulness and consumer innovativeness all positively affect consumer usage intention of healthcare wearable information technology, Perceived ease of use has a positive impact on perceived usefulness and curiosity has a positive impact on consumer innovativeness. What＇ s more, health knowledge can moderate the effect of perceived usefulness on usage intention and usage experience can moderate the effect of consumer innovativeness on usage intention.

关 键 词：健康可穿戴技术 使用经验 健康知识 使用意愿 

分 类 号：F272[经济管理—企业管理]