“互联网+”背景下近郊香椿产业的发展路径分析  

Analysis of the Development Path of Toona sinensis Industry in Suburbans under the Background of Internet Plus

作　　者：张杰[1] 赵芳[2] 刘常金[2] 林挺[3] 

机构地区：[1]天津科技大学食品安全战略与管理研究中心,天津300222 [2]天津科技大学食品工程与生物技术学院,天津300457 [3]天津科技大学经济与管理学院,天津300457

出　　处：《安徽农业科学》2017年第13期232-234,共3页Journal of Anhui Agricultural Sciences

基　　金：天津科技大学新农村研究院项目:"互联网+"背景下天津近郊山区农产品开发及营销策略创新(xnc201519);天津市哲学社会科学基金项目:利他偏好视域下食品供应链节点知识共享意愿的演进机理研究(TJGLWT16-002)

摘　　要：借鉴在产业发展战略领域广泛使用的SWOT分析法,分析了近郊农业发展香椿产业的优势、劣势、机遇、挑战。认为近郊农区应以香椿的文化情怀、绿色特性和保健功效为突破口,借助互联网和大数据工具精准定位目标消费人群,丰富香椿营销的手段,在种植、贮藏、加工等环节利用科技手段打造立体的现代香椿产业格局,从而促进香椿产业的进一步发展。The strengths, weaknesses, opportunities and threats of developing Toona sinensis industry in suburbans were analyzed by SWOT analytical method, which is widely used in the field of industrial development strategy. This article concluded that the breach of development of Toona sinensis industry should be broken by national culture, green food and healthy function. By using internet and big data project, targeted consumers could be found and marketing means could be extended in toona industry. The morden toona industries should be constructed by science and technology in prosess of planting, storaging and processing for the further development of toona industry.

关 键 词：互联网+ 近郊农业 香椿产业 SWOT分析 

分 类 号：S-9[农业科学]