"无"设计理念在当代品牌设计中的创新与优化  

"NO" DESIGN CONCEPT IN THE INNOVATION AND OPTIMIZATION OF CONTEMPORARY BRAND DESIGN

作　　者：黄敏[1] 

机构地区：[1]华南师范大学美术学院

出　　处：《包装与设计》2017年第3期96-99,共4页Package & Design

摘　　要：1．“无”设计概述 本文所阐述的“无”设计中的“无”的含义应来自于老子关于“无”的概念。我们可以从两方面加以论述。 第一，“无”设计不是没有设计，而是不做过度的设计。尽可能地去除人为加工的成分，使设计尽可能地保持最原始自然状态．此间强调的是一种设计与人的关系。Starting from the traits of "no" design, this paper analyses the optimization of brand design under the guidance of "no" design concept. To summarize, the author states that "no" design concept has great effect and enormous development space in the future for not only brand design, but also many other fields. Brand design under the guidance of "no" design concept is a necessary approach to solve the problems of resource, the environment, as well as social demands.

关 键 词：品牌设计 设计理念 优化 创新 自然状态 

分 类 号：F272.3[经济管理—企业管理]