超视觉感官体验——Anestasia Vodka钻石伏特加概念包装  

SUPER SIGHT SENSUAL EXPERIENCE-CONCEPTUAL PACKAGING OF ANESTASIA VODKA

作　　者：吴林珍[1] 

机构地区：[1]华南师范大学美术学院

出　　处：《包装与设计》2017年第3期106-107,共2页Package & Design

摘　　要：随着市场经济的发展，商品包装在现代市场营销中的地位和价值越来突显。商品包装不仅具有保护商品、减少损耗、便于运输与储存等作用，还具有装饰美化商品、刺激消费者的购买欲望等作用。由于视觉语言的滥用，人们的视觉审美疲劳．普通的视觉信息和表达方式已经不能吸引消费者的注意，为了改变这一局限，包装的多感官表达逐渐成为现代包装设计中考虑的必要因素。Multisensory packaging design is a people-oriented approach aiming at reaching the balance among multiple information and achieving the best effect of expression. By analyzing the current situation and existing problems of domestic and foreign packaging design, this paper puts forward the theory of multisensory expression in packaging design. With the conceptual packaging of Anestasia Vodka as an example, the author analyzes the advantages of multisensory expression in packaging design.

关 键 词：商品包装 视觉语言 感官 伏特加 钻石 现代包装设计 市场经济 市场营销 

分 类 号：TB482[一般工业技术—包装工程]