农户对棉花销售渠道的选择及影响因素分析——基于新疆棉区农户的研究  

Choice of Farmers' Cotton Distribution Channels and Influencing Factors—Based on the Research of Farmers in Xinjiang Cotton Region

作　　者：杨旭[1] 余国新[1] 蒲娟[1] 

机构地区：[1]新疆农业大学经济与贸易学院,新疆乌鲁木齐830052

出　　处：《农业展望》2017年第4期104-109,共6页Agricultural Outlook

基　　金：国家自然科学基金项目(71463058)

摘　　要：基于新疆1 726户棉花种植户的调研数据,通过建立多元Logistic回归模型对农户对棉花销售渠道选择影响因素进行实证分析。结果表明,商贩(中介)上门收购和企业收购是农户最主要的销售渠道。性别、年龄、文化程度、村子距乡政府的距离、农户满意度对商贩(中介)上门收购和企业收购的选择有正向影响;民族、种植年限、种植规模、劳动力人口数、距火车站的距离、是否有专职信息员、是否及时获取信息对合作组织、企业收购、商贩(中介)上门收购、社会收购的选择有负向影响。最后从个人、企业、政府角度对棉花销售渠道建设提出相关建议。Based on the survey data of 1 726 cotton growers in Xinjiang, the multiple Logistic regression model was used to analyze the influencing factors of cotton distribution channels selection. The results showed that vendors （intermediary） home acquisition and corporation acquisitions were the most important sale channels for the farmers. Gender, age, educational level, distance between village and village government, farmers＇ satisfaction had a positive effect on farmers＇ choice of vendors （intermediary） home acquisition and corporation acquisitions; while nation, cropping years, planting scale, labor force population, distance to train station, whether there was a full-time information officer, whether can timely gain information had a negative impact on farmers＇ choice of cooperative organization, corporation acquisitions, vendors （intermediary） home purchase and social acquisition. And finally the authors put forward relevant suggestions on the cotton sale channel construction from the perspective of individual, enterprise and government.

关 键 词：农户 棉花销售 渠道选择 影响因素 多元Logistic回归模型 

分 类 号：F274[经济管理—企业管理] F323.7[经济管理—国民经济]