基于产品生态位的产品种群演绎分析  

作　　者：罗纯军[1] 彭志强[2] 伊辉勇[3] 

机构地区：[1]长江师范学院管理学院 [2]重庆理工大学知识产权学院 [3]重庆科技学院工商管理学院

出　　处：《企业经济》2017年第5期12-19,共8页Enterprise Economy

基　　金：国家自然科学基金项目"专利保护下再制造闭环供应链的技术许可及优化协调研究"(项目编号:71302196);重庆市自然科学基金项目"在线大规模定制环境下基于基因工程思想的产品族架构和进化模型研究"(项目编号:cstc2013jcyj A60003);重庆市教委人文社会科学研究项目"O2O模式下知识产权交易服务平台运营机制研究"(项目编号:16SKGH141)

摘　　要：本文在对产品系统和生态系统进行个体、层次和种群关系的对比,提出产品种群关系具有复杂交叉和可变的独特属性的基础上,借鉴生态学理论构建了基于资源、需求和社会环境的三维度产品生态位模型,认为与生态学理论中生态位更多地指向所处的资源环境不同,产品生态位处于人类所创造的社会环境中。因此,除了资源维度外,还应该包含产品所满足的市场需求,即功能位。只有这样,才能更好地刻画产品的生态位状态,描述产品与环境的关系。最后,基于产品生态位分析了产品种群的演绎过程和演化方向,认为产品种群的演化有两个方向:一是产品与组织能力进一步相匹配;二是与其他产品种群生态位相分离,以降低竞争压力。Based on comparative study of individual, hierarchy and population relationship on product system and ecosystem, the pa- per proposes the view of product population relationship characterized by complexity and variability, and also the three-di- mensional product niche model based on resource, demand and social environment on the basis of ecology theory. The niche of ecology theory is more aimed at the description of resource environment. In order to better describe the niche sta- tus of product and the relationship between product and environment, the model should include the market demand or function niche of product in addition to resource dimension, for the niche of product in social environment is created by human beings. This paper analyzes the deductive process and deductive direction of product population based on product niche, and proposes two directions of product population evolution, the matching of product and organizational capacity, and the separation from other product niches to reduce competition pressure,

关 键 词：产品种群 生态学 生态位 产品生态位 

分 类 号：F270[经济管理—企业管理]