“中国制造2025”背景下体育用品制造业供给侧结构性改革思考  

On the Supply-Side Structural Reform of the Sporting Goods Manufacturing Industry under the Background of “Made in China 2025”

作　　者：张燕中[1] 李江[2] 王静[1] 

机构地区：[1]安徽农业大学体育部,合肥230036 [2]吉林体育学院,长春130022

出　　处：《体育与科学》2017年第3期108-113,共6页Sports & Science

摘　　要：供给侧结构性改革为实现"中国制造2025"提供了具体思路和策略支撑。本文对"中国制造2025"背景下体育用品制造业供给侧结构性改革进行研究,认为:我国体育用品制造业是伴随着体育全球化以及中国制造业的背景衍生出来的,存在着价格低、数量大、处于产业链低端、品牌创新与特色不足、消费者忠诚度低等弊端。破局之策在于从劳动力、资本、技术和制度等供给要素入手,从生产领域加强优质供给、减少无效供给、扩大有效供给推进我国体育用品制造业去产能、降成本;解决好"僵尸企业"带来的产能过剩问题。最大的阻碍就是解决由此而过剩的人力资源的出路,要以科技创新和人力资本投入为先导,推进体育用品制造业补短板;通过转变增长方式多管齐下去产能,推动体育用品制造业去杠杆。The supply--side structural reform provides concrete ideas and strategic support to realize ＂Made in China 2025＂. In this paper, we have studied the supply--side structural reform of the sporting goods manufacturing industry under the background of ＂Made in China 2025＂. The study shows that China＇s sporting goods manufacturing industry has emerged under the background of sports globalization and derived from China＇ s manufacturing industry. There are various shortcomings such as low prices, large quantities, being at the bottom of the industrial chain, lack of brand innovation and specialties and low consumer loyalty. The tactics to achieve breakthroughs is to set out from the supply elements such as labor forces, capital, technologies and systems, strengthen the supply of high--quality goods and services, reduce ineffective supply of goods and services, expand the effective supply of goods and services to urge China＇s sporting goods manufacturing industry to cut overcapacities and reduce costs. To solve the problem of overcapacity brought by the ＂zombie enterprises＂, the biggest obstacle is to seek outlets for the surplus human resources and urge China＇s sporting goods manufacturing industry to lengthen the short stave through technological innovation and human capital input. We should take multi--pronged measures through changing the growth pattern to cut overcapacities and promote the deleveraging of the sporting goods manufacturing industry.

关 键 词：品牌影响力 制造业资本 产业结构 贸易竞争力 补短板 去杠杆 

分 类 号：G80-052[文化科学—运动人体科学]