社会网络背景下的企业舆情研究述评与展望  

A Review on Corporate Public Opinion for Social Networks

作　　者：梁循[1] 许媛[1] 李志宇[1] 马跃峰[1] 刘宇[1] 

机构地区：[1]中国人民大学信息学院

出　　处：《管理学报》2017年第6期925-935,共11页Chinese Journal of Management

基　　金：国家自然科学基金资助重点项目(71531012);国家自然科学基金资助项目(71271211);北京市自然科学基金资助项目(4172032)

摘　　要：对社会网络背景下的企业舆情研究的相关概念、特点、意义等进行较为详尽的回顾,在分析社会网络的内容和结构的基础上,具体从文本情感分析、图像内容和社区发现、个性化推荐等不同维度梳理舆情管理的研究现状,并从企业在线舆情的分析预警、干预处置、平台构建、网络营销等多个方面总结出企业舆情管理控制的方法。在新型的企业舆情管理中,必须牢牢抓住社会网络的结构、内容、用户这3个核心,使企业舆情管理达到新境界。This paper gives a detailed review on the related concepts, characteristics and signifi- cance of the corporate public opinion for social networks. Based on the analysis of the content and structure of the social networks, we find that the researches of public opinion management are focused on the text emotional analysis, the image content to the community discovery, the personalized recom- mendation etc. We put forward the management and control methods of corporate public opinion in many aspects, including the early warning, the intervention of corporate online public opinion, the platform construction and network marketing. The public opinion on the social networks changes the enterprisers management environment. We must pay attention to the structure, the content and the users of the social networks and make the management of corporate public opinion reach a new level.

关 键 词：社会网络 企业舆情 舆情管理方法 

分 类 号：C93[经济管理—管理学]