基于Stackelberg博弈的客户订单分离点定位研究  

Positioning Customer Order Decoupling Point Based on Stackelberg Game

作　　者：侯秋霞[1] 王炬香[1] 

机构地区：[1]青岛大学商学院,山东青岛266061

出　　处：《物流科技》2017年第6期136-141,共6页Logistics Sci-Tech

摘　　要：为解决供应链实施大规模定制时的客户订单分离点定位问题,建立了一个由通用化模块供应商和制造商组成的大规模定制供应链模型,以供应链成员的利润最大化为目标,考虑了价格和响应时间对产品需求量的影响,并用排队论的理论对模型进行扩展,确定了供应链成员在进行Stackelberg博弈时的最优定价,然后利用MATLAB仿真确定了最优的客户订单分离点,最后对定制产品种类、产成品延迟惩罚成本、需求价格弹性系数等因素对最优CODP定位的影响进行了敏感性分析,为大规模定制供应链实施完全延迟策略提供了合理化的建议。To solve the problem of customer order decoupling point positioning when mass customization implemented by supply chain, a mass customization supply chain model composed of a generic module supplier and a manufacturer was constructed in the paper. To achieve objective of maximizing profit for supply chain members, the model considered the effect of price and response time on products demand. Through extending the model with queuing theory, supply chain members decided the optimal price based on stackelberg game, and confirmed the optimal position of customer order decoupling point through MATLAB numerical simulation. Finally, we analyzed the effect of the varieties of customized products, delayed penalty costs for finished products and price elasticity of demand on the optimal position of customer order decoupiing point, and provided rational suggestion for mass customization supply chain implementing fully postponement strategy.

关 键 词：客户订单分离点 STACKELBERG博弈 排队论 大规模定制 

分 类 号：F273.7[经济管理—企业管理]