场景互动个性化精准广告投放及购物系统  

Interactive Scene and Personalized Precise Advertising and Shopping System

作　　者：李吉广 

机构地区：[1]北京腾锐视讯科技有限公司,北京100176

出　　处：《中国有线电视》2017年第5期630-633,共4页China Digital Cable TV

摘　　要：基于双向广播电视网,设计了场景互动个性化精准广告投放及购物系统。设计上将用户分成不同的类型,并针对不同类型的用户提供不同类型的广告,提高了广告总时长和各类广告的有效接收率,提出了节目和用户属性值的概念,阐述了系统的实现算法。论述了整体系统、广告系统、购物平台的设计,设计了数据传输结构、语法语义、购物网页的链接机制和整体数据传输机制。Based on two-way television network, an interactive scene and personalized precise advertising and shopping system is designed. Users are divided into different categories in this system and different types of advertisements are provided to different users, increasing the total advertising time and improving the effective receiving rate of advertisement. The attributive value of programs and users is defined and the implementation algorithm of the system is also described. The whole system, the advertising system, and the shopping platform are introduced in this paper, and the data transmission structure, the syntax and semantics, the linking mechanism of shopping websites and the systematic data transmission mechanism are elaborated.

关 键 词：广播电视 精准广告 场景互动广告 电视购物系统 节目分类 用户分类 

分 类 号：TN948[电子电信—信号与信息处理]