反转新闻的传播伦理分析  

Analysis of Reversal News from the Perspective of Communication Ethics

作　　者：田薇[1] 丁光梅[1] 

机构地区：[1]北京印刷学院新闻出版学院,北京102600

出　　处：《北京印刷学院学报》2017年第3期15-18,共4页Journal of Beijing Institute of Graphic Communication

摘　　要：反转新闻是指一个新闻事件在后期被挖掘出的真相与前期被报道的情况不一致甚至截然相反的新闻现象。它具有类型化等特点,且多数由自媒体引发,新闻媒体推波助澜。当前,新闻反转屡有出现,舆论场里各种声音汇聚,这使媒介环境和新闻媒体信誉都受到极大影响。要净化媒介环境,增强新闻传播效果,新闻媒体在信息获取、信息选择、信息建构的过程中,应该遵循一定的职业道德规范。同样,普通大众无论作为传播者传递信息,还是作为传播对象接收、解读信息,也应该遵循基本的伦理要求,即应具有善意的传播动机和解读动机,具备基本的媒介素养。Reversal news is a news phenomenon that the truth reported at the later stage is not consistent with the previous report or even opposite to it. It has the following characteristics as the typed, most come from we-media and the news media helps. At present, reversal news happened frequently. There are a variety of voices in the public opinion field what make media environment and credibility of news media greatly affected. Standardizing the media and purify the public opinion field, news media should follow a certain professional ethics in the process of information acquisition, information selection and information construction. Similarly, the general public should follow the basic ethical requirements no matter they play part as communicator to transmit information or as a receiver to interpret information. In other words, the general public should have kind communicating motivation and reading motivation, and have basic media literacy.

关 键 词：反转新闻 传播伦理 传播主体 传播对象 

分 类 号：G2[文化科学]