绿色采购对我国连锁超市竞争力的影响探究  

Study on the Influence of the Green Purchasing on Chain Supermarket Competitiveness in China

作　　者：陈晓华[1] 张燕[1] 

机构地区：[1]青岛远洋船员职业学院物流与航运管理系,山东青岛266071

出　　处：《青岛远洋船员职业学院学报》2017年第1期48-50,共3页Journal of Qingdao Ocean Shipping Mariners College

摘　　要：面对经济下行压力和电商冲击下的实体零售业经营困境,迎合公众绿色消费需求,连锁超市开始探索绿色采购战略,以提升其市场竞争力。本文介绍了绿色采购战略的内涵,归纳了连锁超市绿色采购实践,并从商品、管理、品牌、供应链等方面分析了绿色采购对我国连锁超市竞争力的影响。In order to resolve the business distress of the entity retails under economic recession and electronic commerce impact, and to meet the green consumption demand, the chain supermarkets try to explore green purchasing strategy to enhance their market competitiveness. This paper mainly introduces the connotation of green purchasing, sums up the green purchasing practices of chain supermarket, and analyses the influence of green purchasing on chain supermarket competitiveness from the goods, the management, the brand and supply chain.

关 键 词：绿色采购 连锁超市 市场竞争力 

分 类 号：F274[经济管理—企业管理]