民族地区非遗旅游转型动力机制及路径研究  

Study on Dynamic Mechanism and Path about Transformation of Intangible Cultural Heritage Tourism in Ethnic Areas

作　　者：刘敬华[1] LIU jing-hua(Zhejiang Gongshang University, Hangzhou, Zhejiang 310018, China)

机构地区：[1]浙江工商大学,浙江杭州310018

出　　处：《原生态民族文化学刊》2017年第2期145-149,共5页Journal of Ethnic Culture

基　　金：辽宁省社科规划基金"辽西遗产廊道旅游空间建构与融合发展研究"(项目编号:L15AGL002)

摘　　要：目前民族地区非物质文化遗产旅游开发具有资源优势凸显、呈现形式多元等优点,也存在商业气息浓厚、随意开发等问题。随着旅游精准扶贫工作的不断深入,民族地区非物质文化遗产资源旅游利用面临着转型发展的不二选择,转型是旅游精准扶贫的内在要求,产品生命周期的阶段要求,文化空间载体的必然要求。构建民族地区非遗DSR旅游转型动力机制,通过动静结合活化遗产、拆分元素根植生活、引进科技重组产品、"互联网+"模式优化等转型路径,可实现民族地区非遗旅游的顺利转型。With the deep development of poverty alleviation by tourism precisely, the utilization of intangible cultural heritage tourismresources in ethnic areas faces transformation which is only choice of development. This present paper analyzes briefly the current situation of tourism developmentin ethnic areas and the necessity of tourism transformation, also builds the DSRdynamic mechanism model of tourism transformation about intangible cultural heritage, and accordingly puts forward the activation of heritage elements by combining dynamic and static, the recombination of tourism products by introducing science and technology, and the optimization of ＂Internet ＋ ＂ model, etc. to realize the transformation and upgrade of intangible cultural heritage tourism in ethnic areas quickly, also contribute to local tourism economy more effectively.

关 键 词：非物质文化遗产 旅游转型 动力机制 转型路径 民族地区 

分 类 号：F592.3[经济管理—旅游管理]