承诺不对称性、交易专有资产与企业间信任  

Asymmetry of Commitment,Transaction Specific Assets and Interfirm Trust

作　　者：庞芳兰[1,2] 庄贵军[1] 

机构地区：[1]西安交通大学管理学院,陕西西安710049 [2]兰州理工大学经济管理学院,甘肃兰州730050

出　　处：《工业工程与管理》2017年第3期128-134,共7页Industrial Engineering and Management

基　　金：国家自然科学基金资助重点项目(71132005);国家自然科学基金资助面上项目(71472149);教育部人文社会科学研究规划基金资助项目(16XJA630004)

摘　　要：探讨供应商感知的承诺不对称性影响供应商信任的边界条件,用多元层次回归分析方法检验了两个假设。结果显示:(1)供应商感知的承诺不对称性对企业间信任确有显著影响;(2)在供应商认为自己的承诺水平高于分销商的承诺水平时,分销商的交易专有资产投入会强化供应商感知的承诺不对称性对信任的负向影响,而在供应商认为自己的承诺水平低于分销商的承诺水平时,分销商的交易专有资产投入会强化供应商感知的承诺不对称性对信任的正向影响。最后讨论了研究结论在企业渠道管理中的应用。The boundary conditions of the impact of suppliers＇ perceived asymmetry of commitment on interfirm trust was investigated, and two hypotheses by using hierarchy regression analysis were verified. The results show that： firstly, the suppliers＇ perceived asymmetry of commitment has significant influence on interfirm trust; secondly,when suppliers＇ commitment is higher than the distributors＇ commitment, distributors＇ transaction specific asset investments strengthen the negative influence of perceived asymmetry of commitment on interfirm trust; When suppliers＇ commitment is lower than the distributors＇ commitment, distributors＇ transaction specific asset investments enhance the positive relationship between perceived asymmetry of commitment and interfirm trust. The applications of the findings in marketing channel management was discussed in the last part.

关 键 词：承诺感知 承诺不对称性 信任 交易专有资产投入 

分 类 号：F713.50[经济管理—市场营销]