大学图书馆社交网络服务的持续性发展策略  

The Sustainable Development Strategies of Social Networking Services in University Library

作　　者：郑学军[1] 孙艳玲[1] 高雨[1] 

机构地区：[1]哈尔滨工业大学图书馆,黑龙江哈尔滨150006

出　　处：《图书情报导刊》2017年第5期1-6,共6页Journal of Library and Information Science

基　　金：黑龙江省高校图工委科研课题"基于社交网络的分馆学科服务创新模式"(项目编号:2015-B-034)

摘　　要：基于大学图书馆社交网络服务的研究成果和应用范例归纳出持续性发展的主要策略,通过理念的引领、服务的创新以及社交网络服务团队建设、社交媒体政策制定与投资回报评估等长效机制的创建,实现大学图书馆社交网络服务持续性发展的目标。Based on the research achievements and application examples,this article summarizes the sustainable development strategies of social network service in university library. By the method of idea leading, service innovation and long-term mechanism creation, such as building teams of social networking service, making social media policies and evaluating the return on investment （ROI）,the goal that social networking service keeps developing sustainably can be achieved.

关 键 词：社交网络服务 持续性 发展策略 

分 类 号：G258.6[文化科学—图书馆学]