基于游客的青藏高原湖泊型旅游目的地形象感知研究  

Research on Tourism Destination Image Perception of Lake-type on Qinghai-Tibet Plateau Based on Tourists' Perspective

作　　者：黄召强 黄芸玛[1] 马一帆[1] 

机构地区：[1]青海师范大学生命与地理科学学院,青海西宁810008

出　　处：《乐山师范学院学报》2017年第5期70-76,共7页Journal of Leshan Normal University

摘　　要：文章选取青海湖、纳木措、羊卓雍措三个青藏高原湖泊型旅游目的地为研究对象,通过收集网上游客的旅游评价文本,采用扎根理论进行深入分析,对游客的感知因子进行了识别,构建了青藏高原湖泊型旅游目的地的形象感知结构模型。研究表明:游客对该类型旅游目的地形象的感知包括高原原生态景观、藏族文化景观、高原自然环境、高原社会环境、高原旅游安全、旅游设施与服务、景区开发与管理,并且可划分为地域性感知和共同性感知,研究结果可为本区域湖泊型旅游目的地可持续发展提供参考。In this paper,three lakes of Qinghai Lake,Namtso Lake and Yangzhuoyongtso Lake are selected as the study objects. Comments on the three lakes are collected from some domestic tourism websites. The authors analyzes the comments of the three lakes with grounded theory of qualitative anal- ysis, in order to identify the perception factors of tourists, and then construct the tourism destination im- age perception model for the type of Qinghai-Tibet Plateau lakes. The research demonstrates that tourists＂ image perception of this type includes original ecological landscape of the plateau, Tibetan cul- tural landscape, natural environment of the plateau, social environment of the plateau, tourism safety of the plateau, tourism facilities and services, scenic area development and management. And it can be di- vided into regional perception and common perception. The results can provide a reference for the sus- tainable development of lake type tourism destination in this region.

关 键 词：扎根理论 青藏高原 湖泊型旅游目的地 形象感知 

分 类 号：F592[经济管理—旅游管理]