新媒体时代平面广告设计中视觉审美元素的构建策略  

The Construction Strategy of Visual Aesthetic Elements in the Design of Plane Advertisement in the New Media

作　　者：万晓梅[1] 

机构地区：[1]广东建设职业技术学院建筑与艺术系,广州510425

出　　处：《艺术与设计（理论版）》2017年第6期42-44,共3页Art and Design

摘　　要：广告的主要功能是向外界传递产品信息,进行产品宣传等。伴随着社会的快速发展,广告早已潜移默化中影响着人们的日常生活,好的广告能带给人们全新的视觉享受。当前,平面设计被广泛应用于广告中,而广告作品的好坏关键取决于平面设计中视觉审美元素的合理使用。因此,文章通过分析新媒体时代平面广告设计中视觉审美元素发挥的作用与特征,提出构建视觉审美元素的有效策略,以期为平面广告创作提供帮助。The main function of advertising is to convey the product information to the outside world, product publicity, etc. Along with the rapid development of society, advertising has long been filled with people＇s side, imperceptible influence on people＇s daily lives. Good advertising can bring people a new visual enjoyment. At present, graphic design is widely used in advertising, and the quality of advertising works depends on the graphic design of the aesthetic elements of the rational use. Therefore, this paper analyzes the role and characteristics of visual aesthetic elements in the design of graphic advertising in the new media era, and puts forward the effective strategies to construct visual aesthetic elements, so as to lay the help for creative advertisement design.

关 键 词：广告 平面设计 视觉审美元素 

分 类 号：F713.8[经济管理—广告]