食品企业自主营养标签与食品安全  

Self-Nutrition Labeling and Food Safety in Food Enterprises: How to Build a Healthier Food Market?

作　　者：张利庠[1] 王录安 刘晓鸥[1] 

机构地区：[1]中国人民大学农业与农村发展学院,北京100872

出　　处：《农业经济问题》2017年第6期101-109,共9页Issues in Agricultural Economy

基　　金：国家科学基金面上项目(编号:71373268)

摘　　要：本文回顾了食品企业自主营养标签的发展历程,研究了食品企业提供自主营养标签的经济学动机,探讨了这种质量标签对食品市场产生影响的机制,在此基础上构建关于自主营养标签的市场理论模型。研究发现,消费者健康意识的觉醒是企业提供自主营养标签的经济学动机,自主营养标签不仅会引导消费者购买更健康的食品,也将引导食品生产企业进行健康产品生产,从而推动整个食品市场的健康化进程。政府可以通过对消费者进行健康教育提高消费者的健康意识,从而触发企业提供自主标签的市场机制,进而达到提高食品市场质量、调整国民膳食结构、降低慢性病发病率的效果。This paper reviewed the development history of independent nutrition labeling of food enterprises,analyzed economic motives and impacts on food markets of independent nutrition labeling. Theoretical research found that the rapid development of food enterprises 'independent nutrition labeling since2004 was resulted from the consumers' fast-growing health consciousness,and then independent nutrition labeling turned to promote the consumption of healthier food,guide the healthy production of food enterprises,and finally promoted the process of the health food market. Empirical analyses verified the theoretical founding and provided the government a market mechanism. Government could make investments for consumers' health education to trigger the market mechanism,improve the health food market,and adjust the national diet to reduce the incidence of chronic disease outcomes.

关 键 词：食品市场 食品企业 自主营养标签 食品安全 

分 类 号：F426.82[经济管理—产业经济]