“互联网+”背景下的全民体育健康服务现状  

An Analysis of the Status Quo of Sports Service for All People in the Context of the Internet plus Action Plan

作　　者：李月丽[1] 郑桂凤[2] 

机构地区：[1]集美大学体育学院,福建厦门361021 [2]厦门大学嘉庚学院,福建厦门363105

出　　处：《体育科学研究》2017年第3期33-38,共6页Sports Science Research

摘　　要：文章采用文献资料、统计分析、调查访谈等方法,对现阶段全民体育健康服务发展的现状进行分析。研究表明:"互联网+"背景下全民体育健康服务的发展朝着规模化、多样化、系统化、便利化的方向发展,但也存在忽视体育内涵、过于注重经济效益而轻视健康、行业竞争日趋激烈带来的产品同质化和敷衍化、体育健康信息在多样化的同时也带来如何辨别信息真假性的矛盾、缺乏行业领袖型企业等问题。The purpose of this article is to analyze the development of the Sports Health Services at the present stage by some professional research methods such as statistic analysis. The data illustrates that the Sports Health Services becomes large- scale, diversified,systematized in the context of the Internet plus action plan, but at the same time brings about problems such as neglecting Sports connotation,paying much attention to economic returns while ignoring health, the assimilation and perfunc-toriness of products brought about by the rigorous competition among the same industries, the ambivalence of how to identify the information triggered by the diversity of sports information and the shortness of pioneering enterprises.

关 键 词：互联网+ 体育产业 全民健康 社会体育 

分 类 号：G80-05[文化科学—运动人体科学]