基于情感体验的APP节日闪屏广告设计特征研究  

A STUDY ON THE DESIGN FEATURES OF APP FESTIVE SPLASH SCREEN ADS BASED ON EMOTIONAL EXPERIENCE

作　　者：程诗 朱华 

机构地区：[1]江南大学

出　　处：《设计》2017年第14期122-123,共2页Design

摘　　要：目的——探究手机端产品闪屏的功能与目的,在众多节日闪屏广告中如何凸显产品特征,体现品牌的文化性是节日闪屏广告的重要作用。方法——通过实际案例分析,对比节日闪屏与其他类别的闪屏,探究节日闪屏的更深层含义;对于同样都是注重情感沟通的节日闪屏,在表现手法上有哪些区别。结果——体验经济时代,诉诸情感的闪屏广告更能打动用户。结论——不仅局限于视觉技法的优化,可以更多地借鉴技术方式,创造出形式丰富并且更符合用户体验的闪屏节日广告。Objective-To explore the function and purpose of mobile phone products splash screen, how to highlight the product features in many festive splash screen advertising and reflecting the culture of the brand, the festival splash screen advertising plays an important role. Methods-Through the actual case analysis, compared with other types of festive splash screen splash screen, to explore the deeper meaning of the splash screen; for the same emphasis on emotional communication festive splash screen, what are the differences in performance techniques. Results-Experience the economic times, appeal to the emotional splash screen ads more impressed users. Conclusion-Not just limited to the optimization of visual techniques, it can learn more from the technical means to create a rich and more user-friendly form of flash screen holiday ads.

关 键 词：移动端 闪屏 情感体验 节日广告 

分 类 号：F713.8[经济管理—广告]