默认合约与敲竹杠治理方案——以汽车4S特许经营为例  

Implicit Contract and Hold-up Countermeasures——Based on 4S Franchising Mode in Auto Industry

作　　者：毕蕾[1,2] I Lei(Dongbei University of Finance and Economics, Dalian 116025 Beijing Normal University, Zhuhai 519087)

机构地区：[1]东北财经大学经济学院 [2]北京师范大学珠海分校国际商学部

出　　处：《经济与管理研究》2016年第3期116-122,共7页Research on Economics and Management

基　　金：国家自然科学基金项目"特许经营合约中的准租金挤占和治理研究"(71272053);东北财经大学产业经济学特色重点学科资助项目;珠海市哲学社科"十二五"规划2014年度社科规划课题"珠海市公用事业特许经营PPP模式的契约治理研究"(2014066);浙江省社会科学界联合会研究课题"浙江省公用事业公私合作(PPP)特许经营契约的治理研究"(2015N070)

摘　　要：特许经营本质上是一种合约关系,存在着大量的专用性资产,其合约属于"注定不完全"合约。本文通过对汽车4S特许经营模式的探讨,认为默认合约是治理敲竹杠的有效方法。默认性保护措施,如培训、惩罚、利益共享等可促进合约方的自我履约。The franchise is essentially a kind of contractual relationship in which there are lots of specific assets. Unavoidable incompleteness is the main feature of the franchise contract. This paper investigates 4S franchising mode in auto industry,proposing that the implicit contract is an effective measure to deal with the hold-up problem. Self-enforcement of contract parties can be strengthened through some implicit protection measures, such as training, punitive sanction and benefit sharing.

关 键 词：敲竹杠 特许经营合约 默认合约 自我履约 

分 类 号：F273.4[经济管理—企业管理]