自媒体背景下大学生朋辈榜样传播现状调查  

An Investigation on the Current Situation of College Students' Peer Model Influence under the Background of We Media

作　　者：钟华丽[1] ZHONG Hua-li(School of Journalism ＆ Communication, China West Normal University,Nanchong 637009, Chin)

机构地区：[1]西华师范大学新闻传播学院,四川南充637009

出　　处：《西华师范大学学报（哲学社会科学版）》2017年第4期99-102,共4页Journal of China West Normal University:Philosophy & Social Sciences

基　　金：教育部人文社会科学研究西部和边疆地区项目(14XJC860004)

摘　　要：调查发现,朋辈榜样教育效果与媒介技术传播紧密相关,大学生更愿意选择自媒体社交平台与朋辈榜样交流学习。我们要充分发挥媒介技术优势让朋辈榜样的传播更为立体多元;重视朋辈个体因素在榜样传播中的重要作用;调动大学生的主观能动性,使效仿榜样的思想行为达到一种自主自由自觉的状态。It＇ s found that the effect of peer model education is closely related to the spread of media technology and that college students are more willing to choose a new social platform of we media to communicate with their peer models. We should give full play to the advantages of new media technology to make communication of peer model more multi-dimensional, pay more attention to the important function of individual factors of the model communication and mobilize the initiative of college students to achieve a state of autonomy and freedom when they follow their role models .

关 键 词：自媒体 朋辈榜样 传播 调查 

分 类 号：G41[文化科学—教育学]