B2B供应链全局需求信息共享价值的仿真研究  

Simulation on Global Demand Information Sharing Value in B2B Supply Chain

作　　者：胡东波[1] 沈悦[1] 衡如丹 张滨滨[1] 

机构地区：[1]暨南大学管理学院,广州510632

出　　处：《系统仿真学报》2017年第7期1611-1616,1624,共7页Journal of System Simulation

摘　　要：在B2B电子商务环境下,基于多供应商供应链,通过建立多智能体仿真模型,研究了全局需求信息共享对供应商的激励效应,并考察了各供应链参数对这种激励效应的影响。研究结果表明:相对于局部需求信息共享,全局需求信息共享能对供应商带来显著的激励效应;被选供应商的个数越接近备选供应商的个数,全局需求信息共享的价值越明显,并存在最优备选供应商个数;在全局需求信息共享的基础上,若进一步共享供应商评价规则,当实际评价规则与供应商的预期评价规则不一致时,激励效应能进一步增加。In B2B e-commerce environment, a multi-agent simulation model based on the supply chain with multi suppliers was established to study the incentive effects of the global demand information sharing on suppliers and the effects of different parameters on these incentive effects. The research results are as follows： Compared with the local demand information sharing, the global demand information sharing can bring significant incentive effect to the supplier. The global demand information sharing is more valuable with the number of selected suppliers getting closer to the number of alternative suppliers, and an optimal number of alternative suppliers do exist. Based on the global demand information sharing, if the supplier evaluation rules are further shared, the incentive effect can be further strengthened when the actual evaluation rules are inconsistent with the suppliers＇ expectation.

关 键 词：B2B 需求信息共享 供应商激励 多智能体仿真 

分 类 号：F274[经济管理—企业管理]