从说服选民到塑造选民:特朗普“推特选举”的政治心理基础  

From Persuading Voters to Shaping Voters: the Political Psychological Basis of “Trump's Election Twitter”

作　　者：李猛[1] 

机构地区：[1]北京外国语大学国际关系学院

出　　处：《国际论坛》2017年第4期67-73,共7页International Forum

摘　　要：特朗普"推特选举"不仅仅是选举竞争的策略性行为,而且是自由代议制民主从"说服"选民向"塑造"选民转变过程中出现的典型现象,其可以有效地迎合和操控选民的政治心理。具体来说,通过高频度的信息发送来强化选民的"反馈效应",从而增强选民对于政治人物的虚假"控制感";通过发布观点模糊、甚至自相矛盾的信息来迎合选民的"选择性记忆",从而提供选民想要的信息;通过运用反常、简洁、形象等选民大脑"喜欢"的语言来调动选民的政治热情。Twitter,used by Donald Trump,is not only an election strategy,but also a typical phenomenon on the transitional process of liberal representative democracy,from persuading voters to shaping voters.Twitter,as an efficient tool,is able to cater to and manipulate the political psychology of voters.Specifically,through the high frequency of information sending,Twitter could strengthen the feedback effect and the voter’s sense of control;through releasing vague and even contradictory information,Twitter could activate the selective memory of voters and give the information that they want;through the use of abnormal,simple,vivid languages which can appeal to voter’s brain choice,Twitter could arouse the political enthusiasm of voters.

关 键 词：推特 政治心理 自由民主 

分 类 号：D50[政治法律—政治学]