以需求为导向的产品创意方法探究  

Demand-Oriented Product Creative Methods

作　　者：毛红[1] 杨道陵[2] 邢明[2] 

机构地区：[1]华南农业大学珠江学院,广州510900 [2]华南农业大学,广州510642

出　　处：《包装工程》2017年第14期155-158,共4页Packaging Engineering

基　　金：广东省科技厅2016年科技发展专项资金(2016A040404014)

摘　　要：目的用户需求为导向探索在实践中更有效的创意模式。方法首先定义研究目标,然后按照洞察、机会点分析、设计点分析、产品重构、设计创意的研究流程,从具体的创意实践角度进行研究,探索有指导意义的产品创意方法。结论从实践的角度展开详细的案例研究,对以用户需求为导向的产品创意方法进行合理验证。Guided by user needs, it aims to explore more effective creative patterns in practice. We must define research objectives at first, and then in accordance with the insight, opportunity point analysis, design point analysis, prod- uct refactoring, design creative research process, from the perspective of specific creative practice to study, and explore the guiding significance of product creative methods. From the practical point of view, a detailed case study is carried out in order to make the user demand-oriented product creative methods get a reasonable verification.

关 键 词：需求 创意 产品设计 工业设计 

分 类 号：TB472[一般工业技术—工业设计]