竞争环境下基于零售商信用的供应链定价决策与销售渠道选择  

Supply chain pricing decision and sales channel selection based on credit of retailer in competitive environment

作　　者：吴胜[1,2] 陈振颂 李延来[1,2] Kwai-Sang Chin 

机构地区：[1]西南交通大学交通运输与物流学院,四川成都610031 [2]西南交通大学综合交通运输智能化国家地方联合工程实验室,四川成都610031 [3]香港城市大学科学与工程学院系统工程与工程管理系,香港999077

出　　处：《计算机集成制造系统》2017年第6期1341-1351,共11页Computer Integrated Manufacturing Systems

基　　金：国家自然科学基金资助项目(71371156;71401142);香港特别行政区研究资助委员会基金资助项目(T32-101/15R)~~

摘　　要：为了解决竞争环境下基于零售商信用的供应链定价决策与销售渠道选择问题,分析了电子渠道、混合渠道和传统渠道3种情形下供应链的定价决策,探讨了零售商信用及其之间的竞争对定价决策和销售渠道选择的影响。通过数值研究发现:单一渠道下的竞争零售商具有相同的定价策略,混合渠道下产品的最优零售价格随电子零售商信用水平和零售商之间竞争程度的增大而减小;不同竞争环境下,生产商和供应链管理者的销售渠道选择策略随电子零售商信用水平的变化而变化。To solve the problem of supply chain pricing decision and sales channel selection based on credit of retailer in competitive environment,the pricing decision of supply chain under three cases of electronic channel,mixed channel and traditional channel was analyzed,and the effect of retailers＇credit and their competition on pricing decision and sales channel selection was researched.Numerical experiment exhibited that the competition retailers owned the same pricing strategies in a single channel,the optimal retail price of product was decreased with the increasing of competition degree between retailers and credit level of electronic retailer;the sales channel selection strategies of manufacturer and supply chain manager were vary with the credit degree of retailers in different competitive environment.

关 键 词：零售商信用 定价决策 销售渠道选择 竞争 供应链 

分 类 号：F274[经济管理—企业管理]