Dominant Language Influence on the Hungarian Terminology of Online Marketing  

作　　者：Karoly Polcz 

机构地区：[1]Budapest Business School, University of Applied Sciences, Budapest, Hungary

出　　处：《US-China Foreign Language》2017年第5期287-296,共10页美中外语（英文版）

摘　　要：The occurrence of English terms can be frequently observed in Hungarian professional communication in the domain of online marketing. One of the reasons for this phenomenon could be that the currently available terminological sources do not contain adequate target language terms. This paper sets out to investigate the different types of correspondences and translation procedures applied by the authors of English-Hungarian dictionaries and online glossaries. Drawing on the models and taxonomies of contact linguistics and translation studies, a taxonomy has been set up to categorize correspondences between English and Hungarian online marketing terms. The database is comprised of 906 occurrences of terms extracted from two English-Hungarian dictionaries and eight online glossaries. Findings indicate that terminological sources frequently rely on direct and partial borrowing. In other words, authors are not typically concerned with target language term creation.

关 键 词：TERMINOLOGY translation studies contact linguistics dictionaries online glossaries 

分 类 号：TP393[自动化与计算机技术—计算机应用技术] U472.4[自动化与计算机技术—计算机科学与技术]