信息技术市场拓展方法研究  

The research of expanding IT markets

作　　者：王玲[1] 邵帅[1] 李知杰[1] WANG Ling SHAO Shuai LI Zhi-jie(The 722 Research Institute of CSIC, Wuhan 430205, Chin)

机构地区：[1]中国船舶重工集团公司第七二二研究所,湖北武汉430205

出　　处：《舰船科学技术》2017年第5期169-173,共5页Ship Science and Technology

摘　　要：科学技术的发展遵循一定的轨迹,也会为信息技术市场带来必然的改变。面对众多的市场机会和激烈的竞争环境,需要通过科学有效的方法找准市场规律,以新的视角开拓差异化市场,使企业进入可持续发展的良性循环中。本文通过分析3种技术发展趋势,展开讨论了新市场的切入方法,并分享3个典型技术市场案例供读者思考。The development of science and technology follows a certain path, and it will bring some changes to the in- formation technology markets. When we faced with a large number of market opportunities and fierce competitive environ- ment, it is necessary to find out the laws of the market by a scientific and effective way, then new markets will be found, and enterprises may enter a virtuous circle which is sustainable. This paper analyzed the development trend of the three technolo- gies, and discussed the way to the new markets. In the end, we shared three typical cases in IT markets for readers to stimu- late thoughts.

关 键 词：信息技术市场 技术融合 服务 共享 

分 类 号：F713.584[经济管理—市场营销]