“产教赛研”对市场营销专业应用型人才培养模式的促进机制研究  

Study on promotion mechanism of training mode of applied talents in marketing specialty

作　　者：初天天[1] 陈锐[1] 

机构地区：[1]黑龙江外国语学院,哈尔滨150025

出　　处：《黑龙江科学》2017年第13期80-81,共2页Heilongjiang Science

基　　金：黑龙江省教育科学十二五规划重点课题"地方本科院校市场营销专业转型发展与应用型人才培养模式改革研究"(GJB1215074)

摘　　要：系统分析和研究应用型本科院校技能教学的现状与问题,提出在技能教学中"产教赛研"的新理念,并以大量的实践活动为例,证明"产教赛研"是快速提高应用型本科院校学生各项基本技能的一种行之有效的教学新模式。This paper systematically analyzes and studies the current situation and problems of the teaching of applied undergraduate colleges,and puts forward the new ideas of ＂teaching and training＂in the teaching of skills,and takes a lot of practical activities as an example to prove that the method is an effective teaching new model to improve basic skills of college students.

关 键 词：产教赛研 技能教学 新模式 

分 类 号：G712[文化科学—职业技术教育学]