政府补贴对再制造闭环供应链的影响研究  

Research on the Effect of Government Subsidies on Remanufacturing in Closed-loop Supply Chains

作　　者：舒彤[1] 肖雨晴[1] 陈收[1] Shu Tong Xiao Yuqing Chen Shou(Business School, Hunan University, Changsha 410082, China)

机构地区：[1]湖南大学工商管理学院,长沙410082

出　　处：《工业技术经济》2017年第8期68-73,共6页Journal of Industrial Technological Economics

基　　金：国家自然科学基金项目(项目编号:71172194)

摘　　要：本文在考虑消费者支付意愿存在显著差异、消费者和制造商存在不同政府补贴分配比例下,建立再制造博弈模型,探讨政府补贴再制造品对产品价格、需求以及对消费者、制造商、社会总收益的影响。结论表明,政府补贴有利于促进再制造品的需求,消费者剩余效用、制造商收益以及社会总收益都增加;政府补贴时应不允许制造商涨价,在考虑制造商积极性下尽量补贴给消费者;提高消费者环保意识才是促进再制造的根本途径。This article aims to construct a government subsidies decision model with consideration of the fact that there is a significant difference in consumers＇ willingness to pay and the proportion of government subsidies allocated that benefits consumers and manufacturers varies. It investigates the impact of government subsidies for remanufacturing on product prices, product demand, consumers, manufacturers and social benefits. It could be concluded that government subsidies are conducive to increasing the demand for remanufactured products, consumer surplus utility, manufacturers＇ profits and the total social returns. Manufacturers are not allowed to increase prices with government subsidies, and the consumers should get the subsidy in the consideration of manufacturers＇ positive attitudes. The commitment to increasing consumers＇ awareness of environmental protection is fundamental to promote remanufacturing.

关 键 词：再制造 政府补贴 闭环供应链 消费者支付意愿 博弈 

分 类 号：F272.3[经济管理—企业管理]