我国航空客运价格承诺策略研究——考虑乘客偏好和策略行为的分析  

The Study of Price Commitment Strategy for Air Transport In China——Analysis Considering Passenger Preferences and Strategic Behavior

作　　者：李豪[1] 高祥[1] 谭美容[1] 

机构地区：[1]重庆交通大学经济与管理学院

出　　处：《价格理论与实践》2017年第5期151-154,共4页Price:Theory & Practice

基　　金：国家自然科学基金青年项目(71402012);重庆市教委自然科学基金(KJ130402)

摘　　要：在乘客具有选择偏好时,研究价格承诺策略缓解乘客策略行为的有效性就显得十分必要。本文通过建立otelling模型刻画乘客的偏好,探讨了航空公司在传统定价与价格承诺定价两种策略下的均衡价格及收益,得出了价格承诺的有效范围。研究表明:当航空公司降价幅度较大且乘客策略程度较小时,价格承诺策略下的收益优于传统定价策略,可以有效缓解乘客策略行为对航空公司收益的影响。本文应用算例验证了理论分析的结果。同时,研究发现:价格承诺策略不能完全消除乘客策略行为带来的损失;乘客策略程度越小或航空公司降价幅度越大,价格承诺策略越有效。This paper studies the effectiveness of price commitment strategy to ease strategic behavior with passenger preferences. We propose a Hotelling model and discuss the equilibrium prices and profits for airlines with two mechanisms, and obtain theoptimal allocation of price commitment strategy. The result shows that the price commitment strategy is more superior when price reduction of airline is large and strategic degree of passenger is small, and can alleviate strategic behavior. Finally, numerical experiments are given to verify the results of theoretical analysis, which shows that the price commitment strategy cannot completely eliminate the passenger strategic behavior. It is also found that the lower degree of strategic passenger or the greater price reduction of airline is, the more effectiveness of price commitment strategy is.

关 键 词：航空公司 策略行为 价格承诺 乘客偏好 航空客运价格 

分 类 号：F274[经济管理—企业管理] F562.5[经济管理—国民经济]