“数字麦克卢汉”的误读——兼论媒介环境学派的技术认识论分歧  

Misreading of "Digital Mcluhan"——Discussion on the Divergence of Technology Epistemology of Media Ecology

作　　者：张媛[1] 

机构地区：[1]西北大学新闻传播学院

出　　处：《全球传媒学刊》2017年第2期122-133,共12页Global Journal of Media Studies

摘　　要：区别于传播学研究中的经验学派和批判学派,媒介环境学派独树一帜的研究旨趣在于对媒介技术本身的关注。本文尝试从技术认识论的视角出发,对媒介环境学派在人的存在、人造技术与世界之间关系的认知维度进行追问,深入挖掘其所谓的代际传承关系,检视该学派理论延续的可能性,并进而反思媒体变革时代的技术逻辑。研究发现,媒介环境学派内部存在技术认识论的根本分歧,不同时期的学者在共同着眼点下并未构建起传承延续的理论视角,呈现出技术哲学层面的割裂与背离,由此引发了媒介环境学派的解释性悖论并导致该学派整体性边界的危机。文章认为,在现代性社会的新技术环境中,传播学研究需要反思功能主义的媒介观,重新对人与技术的关系进行解释。Different from the empirical school and the critical school in communication studies,the research purport of Media Ecology distinctively lies in the media technology itself.This article tries to explore the cognition of Media Ecology on the relationship between human being,man-made technology and the natural world in a perspective of technology epistemology,aiming to investigate the intergenerational transition and the possibility of theoretical inheritance of Media Ecology,and to reflect on the logic of technology in the new media environment.The research shows that scholars in different periods have not turned to continuous theoretical view despite the same concern.There is a basic divergence in the field of philosophy of technology in Media Ecology,and a paradox of interpretation with boundary problems caused by this.The author argues that communication studies should rethink the functional view of media in new technology environment in modernity society,and reinterpret the relationship between human and technology.

关 键 词：“数字麦克卢汉” 媒介环境学 技术认识论 功能主义 

分 类 号：G206[文化科学—传播学]