群体性冲突事件微博舆论引导范式的新思考  

New Consideration on the Guidance Pattern of Micro Blog Public Opinion for Mass Incidents

作　　者：王泽芝[1] 

机构地区：[1]湖北文理学院,湖北襄阳441053

出　　处：《黑河学院学报》2017年第7期76-77,共2页Journal of Heihe University

基　　金：湖北省教育厅人文社科项目"群体性事件中网络舆情形成机制与演变规律研究"(13q120)

摘　　要：信息技术使人们不再局限于电视或广播了解社会,网络等新兴媒体扩大了社会事件的传播范围。社会事件借助微博裂变式的传播使其形成巨大的舆论效应,推动事件的进一步传播。由于微博使用人群较多而且传输信息便捷,无疑为扩大事件的受众面,在传播中极有可能引发群体性冲突等不良事件的发生。应建立有效的网络引导策略,引导群体性冲突事件的微博舆论走向正确的轨道。Information technology makes people to be no longer confined to the way of understanding the society via television or radio, and new media such as network can expand the spreading scope of social events, which will produce huge public opinions effects by virtue of the fission spread and thus promote the further spread of the event. Micro blog will undoubtedly enlarge the scope of target audience due to its big users and convenient information transmission. In this regard, the transmission will be more likely to cause the occurrence of adverse events such as mass conflicts. Therefore, it is necessary to establish effective network guide strategies so as to guide mass conflicts to go to the right track.

关 键 词：群体性冲突事件 微博舆论 引导 范式 

分 类 号：G20[文化科学—传播学]