中泰两国公益微电影文化价值观比较  

Contrast of Cultural Values in Public Service Micro-films in China and Thailand

作　　者：唐劲松[1] TANG Jin-song(Public Art Department, Nantong Vocational University, Nantong 226007, Chin)

机构地区：[1]南通职业大学公共艺术教研室,江苏南通226007

出　　处：《南通职业大学学报》2017年第2期25-28,共4页Journal of Nantong Vocational University

基　　金：南通职业大学2016年校级项目(16SK03)

摘　　要：中泰两国文化因素与价值观的区别对公益微电影的选题、创意与表达方式有着很大的影响。通过比较分析中泰两国公益微电影在价值观、叙述方式、本土文化元素的运用、选题、表现方式及创意运用等方面特点,提出要学习借鉴泰国公益微电影的先进经验,促进中国公益微电影的繁荣与发展。Differences in cultural factors and values between China and Thailand exert a great influence on the topic choice, originality and expression ways of public service micro-films. This paper compares and ana- lyzes the features of the films＇ values, narrative style, application of local cultural elements, topic choice, manifestation mode, and creative use. The writer proposes to learn the advanced experience of Thailand＇s public service micro-films to promote the prosperity of that in China.

关 键 词：公益 微电影 文化 价值观 公益广告 泰国 

分 类 号：J905[艺术—电影电视艺术]